What is Project Management?
More importantly we begin with, “what is a project?”
A project is a set of tasks bound by time frame and resources, with an end result of a service or unique product.
A project is unique but a set of interrelated tasks performed to achieve a unique goal or not same.
Development of software for an improved business process, construction of a bridge or a building, expansion of your products across multiple regions – all are example of a project.
Now head back to main question “What is Project management?”
Project management is the application of process, knowledge, skill, methods with blend of experience to accomplish project objectives within the project acceptance criteria and allocated resources.
In other words, Project Management is all about knowing exactly your goals, how to accomplish them, what resources you need and how much time is required to achieve the goals. All these factors must be managed expertly to deliver results on-time, within assigned budget and resources.
Why do you need Project Management?
A project is different in nature from business to usual activities, requiring people or resources to focus on activities to accomplish defined outcomes or goals. As a result, effective teamwork and utilization of resources is key to a successful project.
Why do we use project management?
Project management is essentially aimed at producing an end product that will result in the benefit of organization that commenced the project. It is combination of initiation, planning and control of relevant tasks to deliver the end products.
Projects that require project management are those that:
- To produce something new, tangible or intangible
- Have a fixed timespan, a definite start and an end
- Require the management of change
- Require the management of risk
Who uses project management?
Projects emerge up in almost all industries and businesses, for instance:
- Product manufacture
- IT & Marketing
- Building and construction
- Transport and infrastructure
Project management in Marketing
Businesses are always finding strategies to thrive in their respective niche, which is sometimes not possible without a Project Management entirely focused on Marketing. Marketing Project Management helps organizations utilize new innovations and methodologies to leave their competitors in dust.
You may have a lot of ideas or strategies you could do the marketing. At this point, there is a background check to understand what projects to entertain based on their outcome to your business.
For example there are three marketing rules:
- Increase Traffic & Customers
- Increase Sales
- Increase ROI
Every project we start must be connected to one these goals:
Define your comprehensive marketing goals write SMART Goals (specific, measurable, accurate, realistic and time sensitive) Keep the list in Project Management so your team can access it.
Overview for a successful marketing project
There are different aspects that successful marketing campaign must apply.
First step is to inform the team member of project specifications. After task assignment, it is most important to monitor the work and communication. Open communication is the key.
Optimize team communication with a modern tools
Just as important as communicating of team members properly is the ease of access of project manager has with the team. Communication has advanced on a whole new level with all type of methods to communicate with the team members.
Project management approach to marketing
Every marketing implementation can be different but they share same characteristics. If you are missing one or more, you may need to look back at your team to if all processes are already on right path.
Marketers on project management team think out of box, they respect, improvement, collaborations, learning, focus on delivering value and most importantly ability to adapt the change. Mindset is necessary to develop high-performance teams, who produce high value products for their customers.
Experimentation and iteration
Fixed, long-term plan are not always the best choice. Instead you should see lots of small experiments done frequently. Then the result from experiments can be used to enhance next round of work.
Adherence to Agile methodology
At the end of the day, the values and rules of agile methodology should be implemented in most decision in an Agile marketing team.
Managers, directors or other people in leadership roles act differently in agile methodology, they are focused on helping the team to achieve success in project tasks.
Team member in an Agile team behave in well-defined way, always looking to join forces to perform in better and efficient way. There should not be a sense of jealousy, back-stabbing in an agile marketing team.
All modern marketing teams need data and analytics to aim their efforts, but Agile teams are really driven by their data, otherwise how would they know their experiment will be successful? They make sure all of their work can be tracked, and they rely on evidence to make decisions.